01
Think
Insight for a stronger tomorrow
Research, analysis and strategy development. We diagnose the problem, map the landscape and design the blueprint.
Methodology
A structured method,
from discovery to delivery
One framework, five stages and agreed deliverables at every step.
Think · Build · Scale
The TBS Framework
Every engagement moves through three phases.
02
Build
Systems for real progress
Operational setup, process design and infrastructure. We turn strategy into working systems, teams and workflows.
03
Scale
Greater impact together
Growth activation, market expansion and performance optimization. We accelerate what works and expand your reach.
Our Approach
The embedded partnership model
Five stages, with agreed deliverables at each. Hover over a stage to see what happens, what you receive and what we need from you. Final deliverables are confirmed in the terms of reference.
Tap a stage to see what it involves.
- Explore: Your business, goals and challenges
- Engage: Leadership and key staff
- Deliver: Agreed objectives and engagement scope
- Your input: Access to people, records and data
- Analyse: Gaps, opportunities and risks
- Prioritize: What to fix first
- Deliver: Diagnostic report with prioritized findings
- Your input: Feedback on findings
- Design: Solutions fitted to your context
- Plan: Implementation roadmap and milestones
- Deliver: Solution design and roadmap
- Your input: Review and sign-off
- Execute: Alongside your team, hands-on
- Set up: Systems, tools and workflows
- Deliver: Working systems, guides and training
- Your input: A named owner and staff time
- Measure: Results against agreed milestones
- Refine: Iterate on what is not working
- Deliver: Performance review and handover pack
- Your input: Data and feedback on results
Engagement governance
How engagements are managed
Four commitments that hold from the first written agreement to the final handover.
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01Before work starts
Written terms of reference
Scope, deliverables and timelines agreed before work starts.
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02From kickoff to handover
Named engagement lead
One accountable contact from start to handover.
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03At every milestone
Milestone reporting
Progress, decisions and risks reported against milestones.
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04At completion
Documented handover
Tools, templates and documentation transferred to your team.
Follow-on work starts again from a new written terms of reference
Our Team
The people behind the method
Anei YEL
Founder & CEOAnei founded Yelula Agency and leads the firm's strategy, client relationships and delivery standards. His background spans entrepreneurship, project management, video production and graphic design, which shapes Yelula's combined approach to strategy, operations and communications.
Joyce AKELLO
Communication SpecialistJoyce is an established journalist and media specialist with a record of advocacy on human rights and migration. She is currently completing a Master's degree in Italy, and leads Yelula's communications and brand advisory engagements.
Nyok MAWUOT
Business DeveloperNyok is a data scientist and business consultant with a strong background in project management, data analysis and South Sudan's oil sector. He leads business development engagements at Yelula, specializing in SME development from strategy to execution.
Lilly BISMARCK
Engagement LeadLilly is a reproductive health consultant, data analyst and social entrepreneur, and the founder of DigniPads. At Yelula she drives business growth through client engagement and leads the firm's development-sector engagements.
Josephena MUDI
Engagement ManagerJosephena is a language specialist working in French, Arabic and English, and holds a Master's degree in Conference Interpretation (French). At Yelula she manages client engagements from terms of reference to handover, drawing on a strong interest in marketing and executive support.
Systems We Build
Systems you keep
Practical systems your team continues to run after the engagement ends.
Sales and CRM
Manage leads, proposals and the revenue pipeline.
HubSpotLULA CRM (built by Yelula on Google Drive)
Project Management
Plan work, assign owners, track milestones and risk.
Monday.comAsanaTrello
Operations and Workflow
Standardize processes, approvals and SOPs.
OdooZapierMiroGoogle Workspace
Performance Reporting
Turn data into dashboards and decision-ready reports.
Looker StudioPower BI
Clarity Call
Not sure where to start?
Start with clarity.
One focused call to understand where your business is today, what is slowing it down, and what to fix first, and whether Yelula is the right partner to help.